Body: "Bookselling and Publishing" is the field of how books are produced, distributed and marketed.
A few scholars of "Bookselling and Publishing" include Tim Grahl, Claire McKinney, Kathleen Schmidt.
editing, printing, wholesale, retail are a few categories of "Bookselling and Publishing".
Some reasons we look at "Bookselling and Publishing" include be able to produce saleable books and market them effectively.