What should we call this new subject?
What are the goals of this subject?"Bookselling and Publishing" is the field of how books are produced, distributed and marketed. A few scholars of "Bookselling and Publishing" include Tim Grahl, Claire McKinney, Kathleen Schmidt. editing, printing, wholesale, retail are a few categories of "Bookselling and Publishing". Some reasons we look at "Bookselling and Publishing" include be able to produce saleable books and market them effectively.
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