Subject History

History: Marketing

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  • Name: Marketing
  • Body:

    Scholars who research "Marketing" look at the study and management of exchange relationships.

    A few notable experts of "Marketing" include Jim Joseph, Dave Wieneke, Karen Russell, John Deighton.

    Why study "Marketing"? With its focus on the customer, marketing is one of the premier components of business management.

    Several topics in "Marketing" include product, sales, production, societal marketing.