Body: "Social influence" is the field of many forms as socialization, peer pressure, obedience, leadership, persuasion.
Some subfields in "Social influence" include Conformity, Kelman's varieties, Social structure.
A few scholars of "Social influence" include Donald R. Gorassini, Bernd Wittenbrink, Kenneth Sereno.
Some reasons we look at "Social influence" include describe major types of social influence that are being researched in the field of social psychology.