What should we call this new subject?
What are the goals of this subject?People who study "Social and cultural anthropology" investigate the cultural and social variation in humans. evolution, cultural relativism, political economy are a few categories of "Social and cultural anthropology". A few scholars of "Social and cultural anthropology" include John Monaghan, Margaret Mead, Franz Boas, Ruth Benedict. describe the social forces and cultural influences that cause societal and cultural variation is some of the cause to investigate "Social and cultural anthropology".
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